Privacy policy
This privacy policy sets out how Carea Group Limited (“Carea”) uses and protects your Personal Data.
1. Important information and who we are
Privacy policy
This privacy policy gives you information about how Carea collects and uses your Personal Data through your use of this website, including any data you may provide when you register with us or download the Carea App.
This website and the Carea App are not intended for children.
Controller
Carea Group Limited, registered in England and Wales under company number 16189696 is the controller and responsible for your Personal Data (collectively referred to as “Carea”, “we”, “us” or “our” in this privacy policy). We provide tools to women who are eighteen years of age or older and are pregnant or in postpartum period to monitor their health and well-being during this time, as well as useful information to support their journey (the “Services”)
“You”, “your” are the individuals that access our website available at https://www.careaapp.com/, download and use our app (the “Carea App”) or interact with us in relation to our Services.
If you have any questions about this privacy policy, including any requests to exercise your legal rights (paragraph 9), please contact us using the information set out in the contact details section (paragraph 10.).
2. The types of Personal Data we collect about you
Personal Data means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of Personal Data about you which we have grouped together as follows:
· Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender.
· Contact Data includes billing address and email address.
· Health Data includes information that you may choose to input into the Carea Aapp, such as:
Pregnancy Outcomes
o Whether a live birth or pregnancy loss occurred.
o For live births: baby’s name, weight, birth date, and birth experience (e.g., caesarean section or vaginal delivery).
o For pregnancy loss: date of miscarriage.
Journal Entries
o Weight changes.
o Baby movement patterns.
o Emotional well-being and mood changes.
o Symptoms experienced (e.g., morning sickness, fatigue).
o Dietary habits and cravings.
o Exercise routines and physical activity levels.
Medical Information
o Blood pressure readings.
o Blood sugar levels.
o Ultrasound images and reports.
o Results from prenatal tests (e.g., amniocentesis, glucose tolerance test).
o Vaccination records.
o Medication and supplement intake.
Appointment Tracking
o Dates and details of prenatal appointments.
o Notes from healthcare providers.
o Reminders for upcoming appointments.
Health Insights
o Personalized health tips and recommendations.
o Risk assessments for conditions like gestational diabetes or preeclampsia.
o Progress tracking against typical pregnancy milestones.
Lifestyle Data
o Sleep patterns and quality.
o Stress levels and coping mechanisms.
o Hydration levels.
o Sexual activity and libido changes.
Baby Development
o Weekly updates on baby’s growth and development.
o Visualizations of baby’s size compared to common objects (e.g., fruit sizes).
Community and Support
o Participation in forums or support groups.
o Sharing experiences and advice with other users.
o Access to expert Q&A sessions.
· Transaction Data includes details about payments to and from you and other details of Services you have purchased from us.
· Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID, and other technology on the devices you use to access our website and/or the Carea App. This also includes device type (e.g., smartphone, tablet, desktop), screen resolution and colour depth, language preferences, network information (e.g., Wi-Fi, cellular), referring website or application, session duration and interaction data (e.g., clicks, scrolls, navigation paths), and error reports and performance data.
· Profile Data includes our username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
· Usage Data includes information about how you interact with and use our website and/or the Services provided through the Carea App. ·
· Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share aggregated data such as statistical or demographic data which is not Personal Data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website and/or the Carea App to help improve the website and/or the Carea App and our service offering.
3. How is your Personal Data collected?
We use different methods to collect data from and about you including through:
· Your interactions with us. You may give us your Personal Data by filling in online and/or in-app forms or by corresponding with us by email or otherwise. This includes Personal Data you provide when you:
o visit our website;
o download, and use, the Carea App;
o create an account on our website and/or the Carea App;
o subscribe to our service or publications;
o request marketing to be sent to you;
o enter a promotion or survey; or
o give us feedback or contact us or we directly interact with you for the provision of the Services.
· Automated technologies or interactions. As you interact with our website and/or the Carea App, we will automatically collect Technical Data about your device, application usage, equipment, browsing actions and interaction patterns. We collect this Personal Data by using cookies, server logs, mobile analytics software, and other similar technologies. We may also receive Technical Data about you if you visit other websites or apps employing our cookies. Please see our cookie policy for further details.
· Third parties or publicly available sources. We will receive Personal Data about you from various third parties [and public sources] as set out below:
· Technical Data is collected from the following parties:
o analytics providers such as Google based outside the UK;
o advertising networks such as [NAME] based [inside OR outside] the UK]; and
o search information providers [such as [NAME] based [inside OR outside] the UK.
· Contact, and Transaction Data is collected from providers of technical and payment services such as RevenueCat based outside the UK, as well as Stripe based outside the UK, which also enables support for Apple Pay and Google Pay. Our payment providers will collect all payment data directly from you to process the payments and will not share it with us.
4. How we use your Personal Data
Legal basis
The law requires us to have a legal basis for collecting and using your Personal Data. We rely on one or more of the following legal bases:
· Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
· Legitimate interests: We may use your Personal Data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your Personal Data for our legitimate interests. We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
· Legal obligation: We may use your Personal Data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
· Consent: We rely on consent only where we have obtained your active agreement to use your Personal Data for a specified purpose, for example for your Health Data if you subscribe to an email newsletter.
Purposes for which we will use your Personal Data
Anonymised Data
We use Your Personal Data and Special Category Data to create data sets and reports that contain anonymised data that cannot be used to identify You. Anonymised data could be derived from Your Personal Data but is not considered Personal Data (as You cannot be identified from this data). We use such reports and data, and may disclose them to external parties, such as funding sources or clients, for statistical, analytical and reporting purposes; research; and for evaluating and enhancing the Carea App or our site or improving the Services. For example: (i) We may aggregate part of Your App and site usage data to calculate the percentage of users accessing a specific feature; (ii) We may produce reports that identify how many users live in different geographical areas by using Your postal code along with that of other users; (iii) We may aggregate race and ethnicity, to monitor and promote diversity in connection to our Service and improve the Service. This data is aggregated and anonymized to ensure your privacy and is used solely for the purpose of assessing and improving our diversity and inclusion initiatives; (iii) We aggregate your Health Data to enhance our Services and contribute to medical research. This data is anonymized to ensure your privacy.
Risk or crisis situations (Risk Management)
In the rare situation where We feel that You or someone else is at risk, We may use Your Personal Data and Special Category Data to escalate risk to the appropriate external support mechanisms. We have a duty of care to ensure that We provide a safe space to support You. If We cannot achieve Our mission and We believe there is a significant risk, Our legal obligation means We may have to escalate externally. Here Your Personal Data and Special Category Data will be required to provide You with the appropriate support. Of course, this decision will always be made with a considered approach by Our team of qualified senior clinicians.
The external support mechanism will need Your Data to provide You with the appropriate support. External support mechanisms may include the appropriate representative from Your GP, third party escalation services and/or the emergency services. After We have reached out to these, We may ‘pause’ Your Account in line with Our Carea App End-user Terms.
Direct marketing
During the registration process on our website and/or the Carea App when your Personal Data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from us via email.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which Services and offers may be of interest to you so that we can then send you relevant marketing communications.
Third party marketing
We will never sell your Personal Data to any third party. We will only share your Personal Data with any third party for their own direct marketing purposes if we have obtained your express consent.
Opting out of marketing
You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us at support@careaapp.com
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a service, updates to our Terms and Conditions, and checking that your contact details are correct.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please see our cookie policy.
5. Disclosures of your Personal Data
We may share your Personal Data where necessary for the purposes set out in the section Purposes for which we will use your Personal Data above.
We may also share your Personal Data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.
6. International transfers
We do not transfer your Personal Data outside the UK.
7. Data security
We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data retention
How long will you use my Personal Data for?
Details of retention periods for different aspects of your Personal Data are set out in the section Purposes for which we will use your Personal Data above.
9. Your legal rights
You have a number of rights under data protection laws in relation to your Personal Data.
You have the right to:
· Request access to your Personal Data (commonly known as a "subject access request"). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.
· Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
· Request erasure of your Personal Data in certain circumstances. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
· Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
· You also have the absolute right to object any time to the processing of your Personal Data for direct marketing purposes (see Opting out of marketing in paragraph 4 for details of how to object to receiving direct marketing communications).
· Request the transfer of your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
· Withdraw consent at any time where we are relying on consent to process your Personal Data (see section 4 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or Services to you. We will advise you if this is the case at the time you withdraw your consent.
· Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in one of the following scenarios:
o If you want us to establish the data's accuracy;
o Where our use of the data is unlawful, but you do not want us to erase it;
o Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
o You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact us. See Contact details (paragraph 10).
No fee usually required
You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. Contact details
If you have any questions about this privacy policy or about the use of your Personal Data or you want to exercise your privacy rights, please contact us at support@careaapp.com
11. Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
12. Changes to the privacy policy and your duty to inform us of changes
We keep our privacy policy under regular review. This version was last updated on 31.03.2025.
It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us, for example a new address or email address.
13. Third-party links
This website and/or the Carea App may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
