Carea Logo
Our story

We believe every womandeserves to feel supported.

Carea was built to accompany you through fertility, pregnancy, postpartum, and loss - with empathy, expertise, and a community that truly understands.

Anastasia Shubareva-Epstein
Heart iconFounder Story

Why Carea exists

"When I finally became pregnant after fertility treatments and pregnancy loss, I felt overwhelmed by anxiety. Every moment felt fragile. Every symptom felt scary. Talking to other women who had been through the same journey changed everything.

I realised that pregnancy is rarely the perfect, glowing moment we're shown. Joy and fear often exist together. That's why I created Carea - a space where women feel understood, supported, and never alone."

Anastasia Shubareva-Epstein

Carea Founder & CEO

1 in 5 women experience a perinatal mental health condition - yet most go unsupported. Carea is here to change that.

Heart iconOur purpose

Supported through every stage of the journey

From the two-week wait to pregnancy loss, and the fourth trimester - Carea is here for the raw, real, unfiltered moments of being a woman.

Carea exists for the moments that don't make it into the parenting books. The 3am panic. The pregnancy loss no one knows how to talk about. The IVF cycle that didn't work. The postpartum spiral you didn't see coming. We're here for all of it - honestly, trigger-aware and without judgment.

Trying to conceive
Pregnancy
Postpartum
Healing After Loss
Heart iconOur values

Four principles we hold close

Everything we build is guided by these commitments - the quiet standards that keep women at the centre of every decision we make.

01

Kindness

Our interactions, whether within our team or with our users, are rooted in kindness and genuine care.

02

Trust & Transparency

We take pride in upholding the highest standards to safeguard our users' sensitive health data, ensuring trust in everything we do.

We will NEVER sell any user data commercially and will ALWAYS ask for explicit user consent when collaborating with reputable organisations to advance women's health research.

03

Compassion

Every feature of our app is thoughtfully designed to support women during their most challenging moments.

04

Ease & Accessibility

We strive to create a highly customised and user-centric experience, making our solutions simple to use and accessible to all.

Heart iconThe team

Made by people who care

Carea is built by a team driven by personal experience and a shared belief that every woman deserves better support.

Anastasia Shubareva-Epstein

Anastasia Shubareva-Epstein

Founder & CEO

We're growing

Passionate about maternal health? We'd love to hear from you.

You don't have to go through it alone.

Carea supports you through fertility, pregnancy, postpartum and loss - every step of the way.